When it comes to your website, first impressions are essential. That is why the design of your home page is so critical. Because your home page is where the majority of visitors will access your website, it is the most crucial page in terms of first impressions. Consider your home page to be similar to the curb appeal of your house. It’s the first thing most visitors see when they come to your website, so you want to impress them.
You just have a few seconds to attract the attention of website visitors, thus your home page design must be flawless. You need a fantastic design that contains all of the necessary parts of a good home page – one that catches attention and converts.
I understand how tempting it is to cram as much information as possible onto your home page. You have a lot to offer visitors, and you don’t want them to miss anything. Avoid doing this; less is more.
Nothing is important if you highlight everything as important. Putting too much content on your main page will certainly leave visitors feeling overwhelmed, unsure where to begin, and possibly leaving your website.
Now, let me walk you through my 6 home page design tips:
1. Who you help and what you do
This should be highly obvious and shown at the top of your home page (above the fold) so that visitors see it first. You must be very clear about what you do and who you help so that visitors know they are in the proper place. A combination of words and a visual depicting what you do is an excellent method to do this. Click here to see Donald Miller’s video on what your above-the-fold should feature.
2. What you offer for sale
On your home page, concentrate on one primary service. Don’t introduce too many unconnected services.
Visitors are curious as to whether you can assist them. Explain how the service you give will solve their problem. Make sure to highlight the advantages of your service.
Keep in mind that you are not offering a service. You’re selling a problem solution!
3. A brief introduction
Include a brief biography that introduces you to your target audience. These can be just a few phrases – just enough to get to know the person behind the company.
It’s also a good idea to include a photo of yourself here, as well as a button that takes visitors to your about page, where they can discover more about you and your story.
4. Concentrate on a single call to action
Visitors are curious about what they should do next. Make it abundantly apparent where you intend for them to go next. Don’t give them too many options. Make one strong call to action.
The main thing you want the visitor to accomplish on that page is to arrange a call with you or subscribe to your newsletter.
If you want to learn more about calls to action, check out my blog post here.
5. Contact Information
Make it exceedingly quick and easy for a website visitor to contact you.
I’m not suggesting that you publish all of your contact information on your main page. However, there should be a clear and simple link or button that takes you directly to your contact page, contact form, or calendar.
6. Social proof
Social proof is crucial since it shows visitors that they can rely on you. You can use testimonials or a “as seen in” section to demonstrate social proof.
Showing that you’ve worked with clients and achieved results for them aids in the development of trust and credibility. Having been quoted in articles or as a guest on podcasts helps to establish you as an expert in your subject.
Click here to learn more about using testimonials on your website.
I hope you find this home page design post useful. If you did, please use the links below to share it with others who may benefit from it.
Let’s talk if you want a profitable and strategic website that is simple and appealing to look at. Contact me by clicking here.
